Why Spain lost to France?

The 2018 Ryder Cup is not so far away if you have felt the flying of time. As we have already know, Spain lost to France for bidding to host the tournament. But what's the reason? Maybe the foremost reason is that golf tournament is a business, not a sensational film. Spain had a bundle of promises (its course, for instance, had yet to be built) and the personality and charisma of Seve Ballesteros. Neither was to be under-estimated, but then nor should anyone have discounted the financial instincts of the European Tour.
It is a business organization and like all business organizations in these uncertain times it will have found itself more taken with the solidity of the French proposals. There was also the tour's previous experience of staging the cup in Spain, at Valderamma in 1997, which, despite all the promises made at the time, has had little long-term impact on either the tour's bottom line or the growth of golf in continental Europe.
With Ballesteros' untimely death, those expectations hardened into assumptions as the suggestion was made from, among others, Baldomero Ballesteros, that the 2018 tournament should be staged in Spain to honour his brother's memory. "I appeal to the sensitivity of the Ryder Cup Committee of the European Tour to agree the greatest honour that could be bestowed on Seve is to award the competition to Spain,'' he said. No-one would ever take issue with the public pronouncements of a grieving relative but this appeal to the "sensitivities" of the Ryder Cup committee, with the implication that to do other than what the Ballesteros family wanted would be "insensitive", might have caused some at the European Tour HQ in Wentworth to bristle. The truth is relations between Seve Ballesteros, and by extension his family, and the tour hierarchy had been poor for years.
This isn't to say that those involved in taking today's decision were swayed by memory of that fractious history – the bidding process was overseen by independent observers, remember – although it is entirely possible it made them even less inclined than most to be swayed by the emotion of the Ballesteros-backed Spanish bid and even more inclined to go with their instincts.


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